Marketing across the Generations
Each generation of the US population has unique wants and needs that marketers and retailers should address differently, according to The Nielsen Company. (more…)
View ArticlePersonalization Popular for Reducing Inbox Clutter
Small-to-midsized business (SMB) marketers are using personalization and behavioral targeting techniques to reduce inbox clutter, according to according to [pdf] a recent study by GetResponse. (more…)
View ArticleTop 10 Auto Manufacturer Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleBehind the Curve: Week Ended March 5, 2010
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek: (more…)
View ArticleSusan G. Komen, St. Jude’s Earn Trust, Equity
Susan G. Komen for the Cure and St. Jude’s Research Hospital had the highest trust and brand equity ratings for non-profits among US consumers in 2010, according to new research from Harris...
View ArticleSMB Marketers Segment Emails by Preference, Behavior
Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to according to [pdf] a recent study by GetResponse. (more…)
View ArticleMeasuring Online Ads Properly
Online advertising agencies need to focus less on impressions and more on serving the needs of their clients’ audience, according to John Burbank, CEO, Nielsen Online Division. (more…)
View ArticleTop 10 Real Estate Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 IT/Internet-based Business/Finance Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAdobe Offers Phishing Bait
Mass market brands and applications such as Adobe are highly tempting to “phishers” who perpetrate online scams through phony email solicitations of personal consumer data, according to The Fraud...
View ArticleTeens Display Career Optimism
Despite the ongoing economic recession, US teens display high degrees of optimism and confidence about their future job prospects, according to a new study from Junior Achievement and ING. (more…)
View ArticleYounger Shoppers Buy More, Less Often
Younger shoppers are likely to purchase more items in fewer, larger trips, according to research from The Nielsen Company. (more…)
View ArticleMobile Facebook, Twitter Growth Explodes
Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore. (more…)
View ArticleTop 10 Automotive-Classifieds Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleFood Trends: Chilled/Fresh Products Credited with Reducing Sick Days
As bitter winter weather batters the country and H1N1 looms with the threat of recurring with little warning, consumers look to their refrigerators for the foods and beverages they believe possess the...
View ArticleMobile Retail Expected to Top $12B in ’14
The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research. (more…)
View ArticleAdults Have Worldwide Online Security Concerns
A majority of adults under 65 in the US, several major European countries, and China are concerned about online security, according to a new Financial Times/Harris Poll. (more…)
View ArticleAmericans Watch 32.4B Online Videos in Jan. ’10
US internet users watched 32.4 billion videos in January 2010, according to the comScore Video Metrix service. (more…)
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