Hershey’s Kisses Get Love from Consumers
Hershey’s Kisses candies are the highest-rated brand among consumers in 2010, according to the EquiTrend annual brand equity study from Harris Interactive. (more…)
View ArticleEmbedded Mobile Traffic Rapidly Grows
Mobile data traffic from embedded computing devices is increasing so rapidly that if current trends continue, the total number of bytes sent each month in 2014 will equal the total equivalent traffic...
View ArticleRetailers Slightly Decrease Feb. Email Volume
Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending...
View ArticleViewers Prefer Olympic-themed Ads
Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company. (more…)
View ArticleTop 10 Entertainment Online Advertisers by Image-Based Impressions – January...
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleTop 10 Site Genres by Image-Based Impressions – January 2010
Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM....
View ArticleWeather Dampens Chain Store Sales Less than Expected
For the second straight month, US chain store retailers saw their sales impacted by weather in February 2010, according to the Weekly Chain Store Sales Snapshot compiled by the International Council of...
View Article‘Avatar’ Dominates Online Oscar Buzz
The hit 3-D science fiction film “Avatar” is dominating online buzz surrounding Oscar-nominated films, according to data collected by The Nielsen Company January 25- February 26, 2010. (more…)
View ArticleTyposquatting Costs Google Advertisers $497M/Yr
Google may be profiting from typosquatters at the expense of online advertisers, according to a study from Harvard University professors Tyler Moore and Ben Edelman. (more…)
View ArticleBoomers Present Marketing Challenges, Opportunities
Marketers seeking to promote products and services to the “Baby Boom” generation would do well to remember that Boomers are still vital and evolving even as they approach retirement age, according to...
View ArticleTop 10 Sports Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Broadcast Media Websites – January 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleSophisticated Customers Demand Value
Increasingly sophisticated customers will increase the pressure on businesses to provide value, according to [pdf] employment firm Manpower Inc. (more…)
View ArticleMost Retail Sectors Grow in Feb.
Most retail sectors experienced year-over-year growth in February 2010, according to MasterCard Advisors’ SpendingPulse. (more…)
View ArticleWomen, Middle-aged Do Most Mobile Social Networking
Women and people between 35 and 54 are most apt to perform social networking activities via mobile device, according to data from The Nielsen Company. (more…)
View ArticleSMB Marketers Bullish on Video Email
Small-to-midsized business (SMB) marketers are highly enthusiastic about the prospects of video email, according to [pdf] a recent study by GetResponse. (more…)
View ArticleTop 10 Online Retailers by Conversion Rate – January 2010
The conversion rate data is the percentage of unique visitors that made an online purchase on a given vendor site at any point during a given time period.
View ArticleMobile Augmented Reality Poised for Rapid Growth
Although the mobile augmented reality (AR) market is in its infancy, mobile AR sales will reach $732 million by 2014, according to Juniper Research. (more…)
View ArticleTweets Predict Oscar Upset
Twitter community conversations predict “The Hurt Locker” will upset the mega-blockbuster “Avatar” for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom...
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