Top 10 Marketing-Related Business Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Telecom Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Automotive-Classifieds Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticlePaid Subscriptions to Digital Magazine Editions Rising
The number of paid subscriptions to digital editions of magazines has leapt since 2007, according to the Audit Bureau of Circulations, reports MediaBuyerPlanner. (more…)
View ArticleAmericans Choose Media Messages They Agree With
Americans prefer to read political articles that support their own pre-existing views and spend 36% more time reading articles they agree with vs. articles that challenge their beliefs, according to...
View ArticlePreliminary Data: Bing Gives Spring to Microsoft Search
Microsoft’s position in the online search market improved substantially in the days following the introduction of its new search engine Bing, according to a very preliminary analysis by comScore. (more…)
View ArticleEmail, IM, Texting Use Varies By Country; Spam Universal
North Americans and Europeans are much more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular, according...
View ArticleTop 10 Internet Advertising Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Community-Based Organization Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Investment/Finance Websites – May 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGays & Lesbians More Likely to Read Blogs, Tweet, Use SocNets
More than half (55%) of gay and lesbian respondents in a recent survey by Harris Interactive report that they read some type of blog – compared with only 38% of heterosexuals – and also are more likely...
View Article95% of Teen Shoppers Notice Mall Ads
Nearly all (95%) teen shoppers (ages 12-17) in the US who have visited a mall in the past 30 days say they notice some type of mall advertising, according to (pdf) recent research from Arbitron and...
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How Much Influence Do Teens Wield Over Their Parents’ Purchase Decisions?
Children are “active decision makers in family economies,” says YouGov in releasing the results of a recent survey examining kids’ influence on their parents’ buying decisions. The survey analyzes...
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US Facebook Advertising Benchmarks, by Industry, in Q1
Source: Salesforce Marketing Cloud [pdf] Notes: Facebook advertising CPMs were highest for the telecommunications ($9.40) industry and lowest for the gaming ($2.76) vertical in Q1, according to data...
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Top-Indexing YouTube Video Categories Among Mothers
Source: Compete Notes: Mothers are avid viewers of YouTube videos, being slightly more likely than the overall internet browsing population to visit YouTube on a monthly basis, according to data from...
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Q2 Search Trends
Mobile represented an estimated 45% of US organic search visits in Q2, steady from Q1, as Google continued to capture the vast majority (89%) of mobile organic search visits, according to the latest...
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How Prevalent is Ad Blocking?
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June, according to a recent study [pdf] from Adobe and PageFair, which...
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What Americans Find Most Important in a New Vehicle, by Generation
Source: The Harris Poll Notes: Reliability is the attribute American adults find most important when considering a vehicle, no matter their age, gender or political party. That’s according to a recent...
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Customer Satisfaction With Automobiles Drops to Lowest Point Since 2004
Source: American Customer Satisfaction Index (ACSI) [download page] Notes: Customer satisfaction with automobiles has dropped 3 points this year to an index of 79 on the ACSI’s 100-point scale, marking...
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Which Industries Lead in Consumer Perception?
Source: Gallup Notes: The computer industry enjoys the best reputation with consumers, per Gallup, with 69% having a positive view of it versus just 10% with a negative view. The resultant net rating...
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