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Gen X Now Reportedly The Largest Generation of Affluents
Among affluents, Gen Xers (34-50) now outnumber Baby Boomers (51-69) for the first time, with the former accounting for 37% of all affluents and the latter 32%, according to Ipsos’ latest annual survey...
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Task and Frequency Factor into Smartphone Owners’ Browser vs. App Decisions
Consumers’ decision to use mobile applications or browsers may boil down in large part to the task at hand, with browsers preferred for research-intensive tasks and apps more commonly used in...
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Top Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
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Email Deliverability Rate Drops to 79%. How Do Different Industries Fare?
Source: Return Path [download page] Notes: Some 21% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015, up...
View ArticleDisplay Ads Lift Spending & Brand Engagement
Online consumers who are exposed to display advertising are 50% more engaged with advertisers’ brands and spend 10% more money online, according to a study commissioned by the Online Publishers...
View ArticleSmall and Mid-Size Newspapers Ripe for Picking
Though small and mid-size newspapers have suffered fewer losses than big metro dailies, and many are “holding up well under the circumstances,” a study by brokerage firm Cribb, Greene & Associates...
View ArticleConsumers Increase Saving and Spending in May
During May 2009, US consumers saved significantly more money than they did in April 2009, but also earned and spent a little more, according to the most recent Personal Income and Outlays Report from...
View ArticleLaid-Off Workers Spend More Family Time
In what could potentially have a beneficial effect on family and community life in the US, 22% of laid-off workers say they are spending more time with their loved ones while they are looking for a new...
View ArticleMobile Phones Beat PCs for Young Women
The mobile phone appears to be displacing the PC among US women in terms of usage – especially in the 12-24 age group, according to research from SRG, which found that young women spend twice as much...
View ArticleTop 10 Retail Goods & Svcs Online Advertisers by Image-Based Impressions –...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleTop 10 Financial Services Online Advertisers by Image-Based Impressions – May...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleConsumer Confidence Stumbles in June
Following two months of dramatic growth, the Consumer Confidence Index has retreated slightly, according to the Conference Board. The Index stands at 49.3 for June, 2009, down from an adjusted score of...
View ArticleTop 10 Hardware Sites: iPhone Propels Apple to #1
Apple was the top computer hardware manufacturer site in May 2009, likely because of consumer interest in its new iPhone model, which also sent blog posts soaring after it was announced, according to...
View ArticleMay Coupons Save $1,178 on Peanut Butter Alone
The most popular online coupon in May 2009 offered 40 cents off Skippy Peanut Butter and saved cost-conscious US consumers a total of $1,178, according to a new report from coupon aggregator...
View ArticleTwitter Hits Right Notes for Music Industry
Twitter users are more engaged with music – both online and offline – than their non-tweeting counterparts and also are more likely to spend money on downloaded music, according to research from The...
View ArticleTop 10 Site Genres by Image-Based Impressions – May 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleImage-Based Online Ad Impressions by Industry – May 2009
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleFour in 10 US Adults Own Game Console; More Women Play Wii
Nearly four in 10 (37%) of US adults own a game console, and 10% plan on purchasing a new console in the next 12 months, according to (pdf) data released by Nielsen Online. (more…)
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