Multicultural Ad Spending Declines Less than General Market
Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. (more…)
View ArticleTop 10 Sports Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleConsumers Don’t Strongly Identify with Brands
Although consumer demand for quality brands and products remains strong, consumers generally do not strongly identify with brands, according to global video interviews conducted by consumer insights...
View ArticleVideo Dominates Rich Media Investments
Video is the most adopted rich media marketing tactic today, according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleUNC, Duke Tie for Favorite Men’s College Hoop Team
The University of North Carolina (UNC) is in a first-place tie with fellow North Carolina school Duke for most popular men’s college basketball team, according to Harris Interactive. (more…)
View ArticleMarketers Use Web Data in Offer Decisions
Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica. (more…)
View ArticleIntegrating Email, Direct Email Improves ROI
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to [pdf] a new report from customer relationship marketing agency Merkle....
View ArticleFebruary Online Video Usage Rises 10%
The number of US unique viewers of online video increased 10.5% year-over-year, in February 2010, according to VideoCensus data from The Nielsen Company. (more…)
View ArticleTop 10 Health & Medical Information Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Mobile Phone Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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E-commerce Fraud Losses Drop
E-commerce fraud appears to be on the wane, according to [pdf] a new survey from payment management solutions provider CyberSource. Online Fraud Dollars, Revenue Share Go Down According to the “11th...
View ArticleMarketers Maintain Offline Data Usage
Despite the drastic shift the internet has caused in the marketing industry, most marketers still use traditional offline data in their offer decisioning, according to [pdf] a new study from marketing...
View ArticleMobile Web 2.0 Market to Reach $19B
The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to [pdf] a new study from Juniper Research. (more…)
View ArticleBing Makes Search Inroad
MSN/WindowsLive/Bing experienced approximately 15% growth in its share of US searches in February 2010, according to The Nielsen Company. (more…)
View ArticleTop 10 Family Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – February 2010
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleAmericans Confident in Military, not Congress
The military inspires a great deal of confidence in almost six in 10 Americans, while Congress inspires such confidence in less than one in 10 Americans, according to research from Harris Interactive....
View ArticleMarketers Leverage Customer Initiated Interactions
A sizable majority of North American and European marketers use customer initiated interactions as marketing opportunities and have control of inbound marketing, according to [pdf] a new study from...
View ArticleAnnual US Ad Spending Falls 12.3%
Total advertising expenditures fell 12.3% in 2009, to $125.3 billion, as compared to 2008, according to Kantar Media. (more…)
View ArticleMonthly US Web Usage Declines in February
Average US month-over-month internet usage declined in every category during February 2010, with most web brands and parent companies losing traffic, according to The Nielsen Company. (more…)
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