Top 10 Health & Medical Information Websites – June 2009
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleLocal Search Continues Shift to Online, Mobile Platforms
Internet search engines and print directories are the primary sources for finding local business information and account for 31% and 28%, respectively, of all local searches conducted in the US,...
View ArticleCost of Prime-Time TV Spot Drops in Q309
The average cost of a 30-second spot on prime-time TV dropped 16%, to about $84,000 in Q309, vs. the same quarter in 2008, according to analysis by independent media agency TargetCast tcm. The decrease...
View Article‘Favorite’ Brands Not Yet Hip to Mobile
Some 83% of US consumers say their favorite brand has yet to market to them via their mobile phone, even though 37% say they would be interested in participating in a mobile customer loyalty program...
View ArticleSeptember US Web Stats: Facebook Brand Solidly in Top 5
The average online American visited 87 web domains, had 53 internet sessions, surfed 2,645 pages and spent 57 seconds per page in September 2009, according to data from The Nielsen Company. (more…)
View ArticleGPS Ads Spur Searches, Retail Visits
Nearly one-fifth of US consumers who saw a specific ad on their GPS device clicked through to find nearby retail locations for the advertiser, and up to 6% of GPS users visited a business location...
View ArticleQ4 Online Retail Sales Climb 2%
Retail e-commerce sales totaled about $39 billion in Q4 2009, according to data from digital marketing firm comScore. This represents 2% growth compared to $38.1 billion in Q4 2008 and 32% growth...
View ArticleParents Train Young Consumers
Marketers who target the youth market may be dealing with savvier consumers than they anticipated, according to the latest American Express Spending & Saving Tracker. Seventy-one percent of parents...
View ArticleAmericans Spend Less Time, Do More Online
US internet users spent less time online in January 2010 than December 2009, but did more with the time they spent, according to data from The Nielsen Company. (more…)
View ArticleOnline Shoppers Rely on Search Engines
Ninety-four percent of online shoppers conduct research prior to making a purchase and 61% of online shoppers always or often use search engines, according to the Compete Online Shopper Intelligence...
View ArticleVideo Gamers Consume New Media
Video game category buyers (those spending at least $1 per month on game-related content) consume several other forms of new media at a rate higher than the general population, according to research...
View ArticleConsumers Seek Brand Meaning
In 2010, US consumers will purchase meaningful, “real” brands, according to Robert Passikoff, founder and president of Brand Keys. (more…)
View ArticleTax, Travel Sites Lead Category Growth
Tax, travel and career resource sites were the top-growing online site categories during January 2010, according to comScore Media Metrix. (more…)
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